Some might say that the green design movement is just another passing fad. Though we can see clearly it affects nearly all categories, not just design. It is a green living movement. When people realize that there is something terribly wrong with babies being born pre-polluted, the indoor air they breathe being hazardous, and a growing amount of the food they eat laden with chemicals - they inevitably change their lifestyle. Of course I am not speaking for the millions of ignorant people who could care less about what is in their food and their bodies.
This lifestyle movement gave birth to a movement towards creating more healthy indoor environments. After all, we spend a lot more time indoors than out. One could argue exactly when this movement emerged, but I would say and most will agree it grew over a period of time and did not happen overnight. The air inside your home is approximately 50 times more toxic than outdoor air. The figure will not change much even if you live in downtown Manhattan. So the next time you whip out your brush to repaint your house, consider the consequences this will have on the quality of your indoor air. I am not talking about the 2 weeks that you'll smell the paint - I am talking about what you will not smell and what will off gas for years to come. If you really care about the health of your family, your children, and yes, even your dog Rover - don't skimp on some zero VOC paint. It will not break your bank, and might actually save some money in the long run (those co-pays at doctor's visits really add up).